Top 5 Hacks for Facebook advertising PPC campaigns

 Nowadays, marketers are adopting new strategies to increase their sales. And one of the strategies is Facebook advertising PPC campaigns which are booming well. If you don't have the awareness of the complications that are involved in PPP campaigns, it is going to be a tough journey for you.


Don't worry about it. We have come up with the top 5 Hacks to make the PPC journey easier for you. Utilize it to get the right result at the right time with increased conversions. Let’s dig into the hacks!!


#1 Objectives:


First of all, you should set the right objectives for your PPC ad campaign. For making it easier you can reach out to a Facebook advertising agency. Or else follow these instructions by yourself. 


Make sure your objectives should be aligned with your business goals. Also, it should be real and achievable.


Let's see the objectives that may include:


  • increasing brand awareness,

  • getting more traffic,

  • for more leads, and

  • to get more conversions.


Remember these objectives and create them as per your business needs and work towards achieving them.


#2 Right placement of the ad:


You may do all the things right. Yet not getting the expected results? Here is your answer to it. The reason might be the placement of your ad. To make it easier you can get help from facebook page management. Or else follow these hacks. After setting, goals/objectives also, choose the place for the ad.


Moreover, Facebook has three major places for ads. Your ad may appear in the desktop news feed, desktop Right Column or mobile feeds throughout the people's inbox. So, wisely choose the placement of ads from the given three places.


  • desktop news feed placement,

  • desktop right column placement, and

  • mobile placement.


Now you may be confused about choosing the placement from these three places. Let's see the solution to it.


If your business goal is to increase engagement rate or generate leads and sales, place your ad on a desktop news feed. Or


Your purpose is to retarget your previous customers and then place your ad on the desktop right column. Or


You are creating ads for improving brand awareness and driving discovery by the customers, then place your ad on mobile placement. Choose any one of them and get better results.


#3 Retarget for abandoned checkouts:


Most of the customer's checkout pages do not complete the purchase process. It will be done many times by them. If you have the data of those customers, you should retarget them with personalized ads for conversion. 


#4 Frequency:


You already know that there is no defined number of times Facebook ads show on the user's screen. So, you should not choose the frequency where the user gets bombarded with ads every day and they tend to turn off your ads or they may be marked as spam.


#5 Headline:


The crucial part of any ad is the headline. Your half job will be done by attracting the viewer's mind with the headline. So, choose it wisely.


That’s all for now!! Utilize these Facebook ads PPC campaign hacks to manage your Facebook ads effectively to get a higher click-through rate without affecting your budget!!

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