What basic ad formats are there on Facebook?

 Do you know? A Facebook ad format is the crucial setup of your ads such as: 

  • a single image with text, 

  • a video, 

  • a full-screen interactive experience, etc. 


There are five basic ad formats, but with these five, you can design a huge number of ad types aimed at different advertising objectives.


Now, let's see about the five basic ad formats on Facebook which will give you the best results!!


#1 Image ads:


Image ads are one of the basic ad formats in which they contain only a single image and can be utilized in multiple different ad types. If you utilize high-quality photos then your image ads will more effectively show off your products or services.


Also, this ad format is the best all-around choice for almost any stage of your funnel, whether you want to grow your brand awareness or promote a sale to increase conversions.


Moreover, image ads are the best all-around choice, they can also be limiting as you only have a single image to get your message across. For making it easy you can consult a Facebook advertising agency. Or else you can learn to make image ads easy and effective. 


#2 Video ads:


The video ad is one of the basic ad formats in which you can utilize a single video to market a product or service. Video ads drive high audience engagement. Additionally, smaller companies can utilize it by making simple videos to connect with their audience. 


Also, there is the most important part of this video ad format that is time-consuming. So, for quick actions, you can consult the best Facebook advertising company in Chennai. Or else you can give your time to making the video ads.


#3 Slideshow ads:


A slideshow ad is one of the basic ad formats in which there are 3 to 10 images or a single video that plays. There is a fun fact about it! Slideshow ads are the little cousin to video ads. 


Sounds crazy? It is because they use five times fewer data and are intended to be used in markets where internet connections are limited.


Additionally, a slideshow is a better option and the best stepping stone for people who have no experience in video making. 


#4 Carousel ads:


A carousel ad is one of the basic formats in which readers can flip through multiple images or videos, each containing its headline, link, or description.


Carousel ads are the best option for introducing a broad range of your products to readers, as each image in the carousel ad can have its landing page specifically tailored for that product.


Additionally, you can split up each section across different sections of your Carousel ad to tell a story or explain a process. This format will be more effective to get results.


#5 Collection ads:


A collection ad is one of the basic ad formats in which the readers with one tap can scroll through your product lineup. Mostly, it will be like window shopping. Collection ads are more advanced than Carousel ads. 


Both may show off your product lineup but collection ads are more customised and full-screen. So, you can think of using collection ads. Collection ads are perfect for big online stores. For companies selling a limited number of products or services, you may have better options.


We hope that now you may understand the basic ad formats on Facebook. Choose any ad format and get better results!!

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