What are the don'ts for creating the best Facebook ads?

When Facebook started allowing businesses to boost posts or pages, Facebook marketing became the best way to promote brands. You know that some ads run very well and some ads fail. Have you wondered what is the reason behind successful ads and failed ads? 


Well, if a Facebook ad is part of your marketing tactics, are you sure that your ads are perfect, and it cannot get better? No one can be confident about it, because there are always things to do better. Am I right?


While starting to create the ad you can do some easy steps such as


  • writing the title, 
  • developing the content and 
  • creating the creatives, 


Seems pretty easy right? But while creating it some common mistakes may occur and every mistake makes you spend extra money and lose all potential sales. So, Let’s start with the list of don’ts for creating your best Facebook ad!!


#1 Don’t Be Deceptive:


You do not set your ad as bait for the viewers and do not lie to your viewers. They are most crucial on the list of don'ts. It is because once the trust of the viewer is lost, you will have no idea how long it will take to build it back. For creating the right Facebook ads you can consult a Facebook advertising agency. So, deceptive ads will not just make your customer angry, you can also be banned on Facebook.


#2 Don’t Overdo With Text:


Do you know? Facebook has a rule of 20%. It means an image ad is rejected if it covers more than 20% of the space with text. Also, even if you manage to get it approved smartly, the ad will not perform well. Because viewers do not want to spend more time reading that. They come to Facebook for entertainment and not for analyzing your brief ad. So, Keep it clean, easy, simple and creative. For this, you can get help from a Facebook advertising company in Chennai. Don't overdo the text and get more viewers!!


#3 Don’t Ignore Mobile Users:


Will you check the insights of your page? If you don't check it occasionally just check it now. You may be surprised to see that the mobile viewers of your page are more than the viewers of those who viewed your page on the desktop. So, while creating a Facebook ad for your business, don't ignore mobile viewers and make sure that you allow the mobile option for your ad placements. Also, your landing page should be responsive. 


#4 Don’t Put Your Campaign On Auto-Pilot:


The crucial thing while creating an ad is you should monitor your ad campaigns. Always track its performance and make changes to achieve better results. But, it is not advisable to do so very often because every time you make a change in the ad, it stops till the time it is under review. After resumes, it will take time to pick up the pace again.


I hope you must gather ideas about don'ts to create the best Facebook ads. Now create your best Facebook ads and get more benefits!! 





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