Why is SEO Important?

 You might have probably heard that Search Engine Optimization is a vital digital marketing tool. It is important to have a basic understanding of the working of SEO as it is a more complex and multifaceted process. SEO is made up of many elements and knowing exactly what they are and how they work helps you to understand why SEO is important. SEO is crucial because it makes your website more visible which means more traffic and more opportunities to convert the prospects into valuable customers. 


It is a valuable tool for brand awareness, building a relationship with the prospects, positioning yourself as an authoritative and trustworthy expert in your field. Here are some of the points that help.


Visibility and Ranking

One of the most important functions of SEO is increasing visibility which means it makes it easier for the prospects to find you when they are in search of something that you would offer them. Visibility is directly related to the ranking. 


The higher you rank on the Search Engine Result Page (SERP), the more likely the prospects will find you and visit your site. Hence it is a key factor in increasing your organic page ranking. The more effective your SEO efforts, the higher is your ranking and the better is your visibility.


Web traffic

Increased web traffic is another important function of SEO. you can know about the web traffic from the SEO agency in Chennai. you can increase the traffic when you increase the visibility and ranking. If you want more people to find your website through a search engine then you have to use SEO practice that will help you rank among the top five positions.


Authority

Page authority is more important to search engines than it is important to web users. Authority refers to a high-quality, more relevant, and trustworthy website. The score ranges from 1 to 100. The higher your score, the more authority your site has. 


Creating a better visitor experience

Another reason for SEO to be more crucial is that it generates high-quality content at all times and the on-page SEO optimization improves the usability of your site. You can make use of the best SEO agency in Chennai to know about the SEO functions. It creates a ceaseless and positive customer experience. 


For instance, when you take a step to make your site more responsive, it is easily accessible by mobile users as well as laptop or desktop users. Similarly, by increasing the page load speed, you will reduce the bounce rate and encourage the users to spend more time on your site. The customers want to load their page very quickly. The more page load time, the less the bounce rate, and lower is your conversion. 


Remember, search engines are fallible

SEO is important because search engines are imperfect. If you do not take steps to counter their failings then your website will face the consequences. For example, if a website does not have a proper link structure, then the search engines may not crawl and index the site properly which can lower the ranking. Coding errors can block the search engines entirely making it impossible for ranking. 


These are some of the important functions of SEO which makes it more important in marketing. 


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