What is PPC in digital marketing?

 PPC or Pay Per Click is a type of internet marketing that involves advertisers paying the fees each time one of their ads is clicked. In simple words, you pay for your advertisement when it is clicked on. It is essentially a method of buying visits to your site, in addition to driving website visits organically.


One of the most popular forms of PPC is search engine advertising which allows advertisers to pay for ad placement in the search engine's sponsored link. This works when someone searches for a keyword related to their business offering. For example, if we bid on the keyword, "Google Shopping Management" our ad might show up at the top of the Google result page.


Benefits of using PPC 

PPC has many advantages that benefit your business, some of them are listed below.

  • Optimised PPC is cost-effective

  • Your ad will be displayed on the first result page when someone searches for a related term.

  • More exposure and brand visibility as targeted traffic is directed to your site.

  • You can run multiple ad campaigns for each keyword.

  • It results in a higher Click-through-rate (CTR), more conversation, and increased sales revenue.

  • Provide instant traffic.


If PPC is working in a proper way, the return on ad spend (ROAS) must be higher, as a visit to your site is more worth than what you pay for it. However, it is not as simple as paying for a click and gaining instant traffic, a lot of things put together form a strong PPC campaign. You can seek help from a Digital Marketing agency in Chennai. It consists of choosing the right keywords, arranging those keywords into well-organized campaigns and ad groups, and setting up PPC landing pages that are optimized for conversions.


Who should use PPC?

PPC advertising is ideal for small businesses as you get to decide how much you spend on each keyword, so you can manage how much you will be spending when your ads are displayed. This ensures that the money spent on ads is not wasted, as you are more likely to attract more people who are interested in your products.


Google ads

Google ads are the most commonly used PPC advertising network. This platform enables you to create campaigns that will appear on all Google services. Choosing the right ad format and keyword is very important, as Google ads rank potential advertisers based on their ad quality, relevance, size, and the price of the bid.


Since Google is the most used search engine, using Google ads will get you the most impressive. The following are the important things to be taken into account on creating your PPC campaigns through Google ads

  • Ensure your keywords are relevant, popular, and likely to be searched.

  • Have a high-quality landing page that looks appealing and has a clear message.

  • A better quality score gets more ad clicks at lower costs.


PPC advertising is a great marketing option for your business. It is a simple but effective digital marketing technique to promote your products, drive traffic to your website, and increase your sales.

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