How to optimize the website?

 Once you have created an amazing website, now all you have to do is to bring people to it. To make your website rank high on search engines like Google, Bing, etc. Then you must have a little knowledge about Search Engine Optimization (SEO).

SEO is not a scary monster, there are plenty of efficient tools that are used to create a unique SEO for your website. You can also do several things to increase the ranking of your website.

The most common steps to improve your website's SEO are listed below.

Choose the apt URL

You must give a name to your website before it goes on life. This name is referred to as the domain name which is used by the people to find your site. This is one of the first things that visitors see when they visit your website. This name helps search engines like Google to understand what your website is and how to rank it.

Thus it is important to choose the apt URL which should be clean and beautiful. It should not contain any special characters, no hashbangs, and also no page ID. An ideal domain name must include the business name and also a relevant keyword of your business.

Create proper titles and Descriptions

You can also write a unique title and description for each page of your website. This description will provide a clear idea of what your business does inaccurate text along with some catchy keywords. The title and description are the first elements used by the search engines to rank the website. You can seek help from the SEO agency in Chennai to know about the title and descriptions.  Once your website shows up on the search page, web surfers will find the title and description to know about what your site is about and decide to check it out or not. 

Utilize anchor text

Once you write a text for your website, you must be aware of using anchor text which is nothing but the text with a hyperlink that directs the user within the website or anywhere on the internet.

Anchor text is used by the users to navigate within the website and find what they are looking for. It must include keywords and phrases related to what your website does. An anchor text is a great way to boost your SEO.

Add alt text to images

Search engines are great in reading text on your website but it is not sure about how to look at the images on your site. To understand what is displayed on the picture, search engines use alt text which provides a concise description regarding the picture. You can gain more knowledge about alt text with the help of the best SEO agency in Chennai. On writing alt text, be sure it accurately describes what is in the image, and try to add some keywords related to your business.

Improve the site's structure with proper header

Each page of your website must include a title, subtitle, etc. If you are using the correct text hierarchy, then it is easy for the search engine to know about what is being done on your website. The most relevant element is the page's title which is given as header (H1).

The H1 must be descriptive of the page's content and must have one H1 for each page. Each page must have H2, H3, etc as subheadings. A clear text structure helps the search engine to digest your site's content.

There are the basic steps to optimize your website to improve the rank in the search engine so that it attracts more people.