Basics of SEO

 SEO means Search Engine Optimization which is the process of optimizing the website’s technical configuration, content relevance, and link popularity. This makes the page more relevant, popular, and easy to find by the user search queries. As a consequence, the page is ranked better by the search engines. 


Search engines help people to find what they are looking for. It is the starting point when you need information like researching a product, looking for a restaurant, or booking a ticket. For business owners, the search engine offers a valuable opportunity to direct relevant traffic to your website. 


Search Engine Optimization is a process of orienting your website to rank higher on the Search Engine Result Page (SERP) so that you can get more traffic. The ultimate aim is to rank on the first page of Google results for search terms so that it reaches out to your target audience. Hence, SEO is configuring your website on understanding the wants and needs of the target audience. 


How do Search Engines work?

A search engine provides the result for any search queries of the users. To do so, they survey and understand the vast network to form a web. They run a sophisticated algorithm to display what result of each search query. 


Why does SEO focus on Google?

Many people think that the term search engine is synonymous with Google. It has about 92% of the global search engine market. It is because Google is the dominant search engine, the SEO typically revolves around what is best for Google. You can obtain a clear understanding from the best SEO agency in Chennai about Google and its working so that you can enjoy its benefits to the fullest. 


What does Google want?

Google is designed to deliver the best search experience to its users. It means Google provides the relevant results as quickly as possible. The core element of search experience is the search term or the search result. 


How does Google make money?

Google profits from the people trusting and valuing its search services. It achieves this by delivering excellent search results. Google also provides businesses with an opportunity to pay for advertising on the search result page. It earns money when the searcher or user clicks on the pay-per-click advertisements. These ads are more generic queries in particular. Other than small labels, these search results are indistinguishable from the other search. This is more intentional, as a lot of users click on these results without realizing that it is an Ad. The SEO agency in Chennai would help you in understanding the working of Google. 


The anatomy of search results

The Search Engine Result Pages (SERP) consist of paid results and organic results. Where the organic result does not contribute to Google’s revenue. These organic results are delivered by Google based on the assessment of the site's relevance and quality. Depending on the type of search queries, Google contains different elements on the SERPs such as maps, images, or videos. 


The volume of the ads on the SERP depends on what users have searched. For example, if you search for the word “shoes”, you would find a substantial number of top results as ads and you have to scroll down to reach out the first organic results. 


The role of SEO 

The ultimate aim of SEO is to raise your ranking in the organic search results. There are various ways for optimizing AdWords, shopping, and local results. While it may appear that so many competitive elements taking up the real estate on SERPs push the organic listing down, SEO can still be very powerful. 


It is better to understand the basics of SEO to raise the rank of your website in the search results. 

Comments

Post a Comment

Popular posts from this blog

How to create a Digital Marketing Plan?

  Digital marketing contains the most effective strategies for reaching various audiences interested in your business. If you don't have a digital marketing plan, it is time to create one. Here are the steps involved in creating a digital marketing plan. Define your Brand The first step to drive success in your digital marketing plan is defining your brand. It is important to know every minute detail of your brand so that you can sell it to your audience. It is essential to understand what makes your business unique, you can market that to your audience. Create Unique Selling points (USP) to give your audience insight into your brand. A strong USP motivates people to purchase because they know that there is a huge benefit to buying.  Create buyer personas You cannot create an effective digital marketing plan without knowing who you are trying to reach out to. The next step in the digital marketing plan is creating buyer personas to define your target audience.  To create ...
Read more

Top 5 Hacks for Facebook advertising PPC campaigns

  Nowadays, marketers are adopting new strategies to increase their sales. And one of the strategies is Facebook advertising PPC campaigns which are booming well. If you don't have the awareness of the complications that are involved in PPP campaigns, it is going to be a tough journey for you. Don't worry about it. We have come up with the top 5 Hacks to make the PPC journey easier for you. Utilize it to get the right result at the right time with increased conversions. Let’s dig into the hacks!! #1 Objectives: First of all, you should set the right objectives for your PPC ad campaign. For making it easier you can reach out to a Facebook advertising agency . Or else follow these instructions by yourself.  Make sure your objectives should be aligned with your business goals. Also, it should be real and achievable. Let's see the objectives that may include: increasing brand awareness, getting more traffic, for more leads, and to get more conversions. Remember these objectives...
Read more

YouTube SEO: How to Get Your Videos on the First Page of Search Results

  Introduction: YouTube is one of the most popular video-sharing platforms in the world. With over 2 billion monthly active users, it presents a massive opportunity for businesses and individuals to reach their target audience. However, with so many videos being uploaded every day, it can be challenging to get your content seen. That's why YouTube SEO is critical to your success on the platform. In this article, we'll cover some strategies to help you get your videos on the first page of search results. For more assistance contact us on contact@consultusnow.com Do Your Keyword Research: Keyword research is the foundation of any successful SEO campaign. It's essential to understand the words and phrases that people use when searching for content related to your video. You can use tools like Google Keyword Planner or Ahrefs to find the best keywords for your video. Make a list of primary and secondary keywords and include them in your video's title, description, and tags....
Read more