Types of YouTube Ads

 

If you are a marketer, you must be familiar with the trends. If a new social media platform starts to take off, you must be there promoting your brand. But these popular platforms have many competitors and to stand out among them is highly impossible. You cannot blindly follow the trend. In such cases, social media ads work wonders. There are many underutilized marketing platforms. One among them is YouTube ads. 

YouTube ads are one of the most overlooked ad formats in the field of digital marketing. A massive focus on social media ads along with the challenge of creating high-quality video content makes YouTube ads a tough one for small business owners. Once you have crossed this initial hurdle, then YouTube ads are one of the pretty unique marketing tools which you can’t find anywhere else. 


Types of YouTube ads

If you are not familiar with YouTube ads, the primary advertising format is known as True view ads. True View ads are created to solve a massive problem. Before the True view ads, the users lacked a meaningful way of controlling their advertising experience which leads the ads to a risk of being irrelevant and frustrating.  

The following are the five types of YouTube ads.

Skippable in-stream Ads

The first variation of the true view ads is the skippable in-stream ads. The in-stream ads play a minimum of 12 seconds and a maximum of six minutes before a viewer’s video on YouTube. These ads are linked with the brand website along with a countdown timer on the screen. You can also tag on a companion banner ad. If you are planning to make a YouTube ad, you can contact the YouTube advertising agency. The most important part of this variant is that the viewer can skip the video ad after five seconds. 

Video Discovery Ads

True view discovery ads are promoted throughout YouTube appearing as an image thumbnail along with up to three lines of text. These ads are entirely optional to the viewer to consume your brand content. Discovery ads are visible on the YouTube home page, at the top of the viewer’s YouTube search results, and on the suggested video list on their video’s watch page. This advertising approach is very useful for the brands and the marketer.

Non-Skippable in-stream Ads

If the True view approach does not interest your brand, there are plenty of options available on YouTube. Non-skippable ads function a bit differently on this platform. They may look like skippable ads but in non-skippable ads, the ad window is limited to 15 seconds. Beyond this, you will be dealing with the cost per thousand payment structure in which you have to pay for every thousand views. 

Bumpers Ads

When you research YouTube ads, you come across many bumper ads and may think about what purpose they serve. The main difference between the bumper and the non-skippable in-stream ads is the duration of your ad window. Instead of 20 seconds, the bumper ads last less than 6 seconds. The ultimate aim of creating bumper ads is to create something memorable. You can create bumper ads with a YouTube advertising Company in Chennai. This format does not support long stories but there are plenty of ways to portray your brand in five seconds.  

Masthead Ads 

The YouTube masthead is the YouTube premium advertising experience. Think of that as a view first visit your ad when they enter into YouTube platform. This is a dream come true moment for a marketer.  The premium experience comes with a premium tag price. This is the reason that you do not see small businesses in the masthead. Masthead is highly expensive and is far beyond the brand’s marketing budget.


These are some of the types of YouTube ads that are cost-effective, easy to experiment with, and are more valuable to your brand’s marketing journey.


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