Types of advertising in Amazon

 Amazon advertising is a good platform to get your product to feature in the market. It helps with brand awareness and product visibility as you can get the ultimate goal of increasing sales. Amazon advertising is a great opportunity for your business to grow. You can get more customers for your product. In fact, the advertising on amazon informs the consumer about the product.


The advertisement needs to be creative and innovative and also it has to be managed. For that, you can consult the best amazon marketing agency to help you launch your product on amazon. Amazon is the best way to do business. Amazon advertising has 3 types they are,


Sponsored Product

Normally, the sponsored product is a pay-per-click campaign. And that has keyword-targeted and appears within the results. Indeed the sponsored product mainly appears on the amazon search engine result page and it can also appear on the product detail page. You can also see them it the right-hand side of the page. 


For the sponsored advertisement you need to pay when someone clicks on the advertisement. The program is the keyword -drive in the sponsored products so the product may appear if he or she is looking for your product. These sponsored ads are beneficial for the product visibility of new offers with low glance views, clearance items, and seasonal promotions.


Sponsored Brands

Sponsored brands appear in the prominent positioning above sponsored product and organic search results. In this advertisement, you can feature a customizable copy, a brand logo, and spaces to showcase individual ASIN within creative. 


Indeed, when the customer clicks a specific image in the advertisement it may lead the customer to the product detail page. Then if they click the logo, headline copy, or shop now button then it may lead to the listing of products included in the campaign. In fact, the sponsored brands provide some customization of the advertisement creative and given its prominent location can help to get a strong performance result.


Product Display advertisement

The First-party seller can only have the product display advertisement. It has a significant advantage that the seller can put their product in the product on your competitor’s page. These advertisements are shown below the buy box. It can also be seen on the customer view page, on the top of the offer listing page, and below the search result.


You can also create a creative heading and with engaging messages like new or exclusive. In fact, you can include actional phrases like buy now or save now. With the product display advertisement, you can upsell and cross-sell your product. It can be done through the highly relevant advertisement on the detail page of similar products. By doing this you can earn a new customer base.  



These are the types of advertisements you can do on amazon. You can try advertisements on amazon because it has a wide range of customers. In fact, you can make the best advertisement on amazon by consulting the amazon marketing agency in India.  And the above advertisement types help sellers and brands engage the consumer at each stage of their buyer journey. So make use of the opportunity at amazon and increase your sales.

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